How to know when it's time for a new website for your Practice
It’s important to project the best image of your practice, and your website is no exception. The web is likely the first place your patients and patients are going to look to learn about your practice. You don’t want to deter them by looking outdated and out of touch, or by making it impossible for them to access the content they came for.
Your Website Is At Least 3 Years Old:
It’s a good rule of thumb to redesign your site about every 2-3 years, and it’s important to make periodic updates to keep current between redesigns. The web is ever-changing, and not just in terms of design styles. There are always new developments that create better, more user-friendly experiences for web users.
Loading Takes Forever:
We humans have pretty short attention spans and even less patience. We want everything on the web to be lightning-fast. If your website takes more than 4 seconds to load, you’re likely to lose a third of your visitors in that time.
Your Site Isn’t Search Optimized:
The whole reason you’re online is so your patients can find you there. Accessing your site is how your patients will find crucial information about your practice, figure out how to get in touch with you, and potentially make an appointment. If you’re getting buried under your competition in search results, you need to do something about it.
You Can’t Update Content:
The inability to control what’s on your site makes it impossible to stay current and provide your users with the most up-to-date info about your practice. The lack of current information will not only make your site look dated, it can also hurt your practice.
Your Site Doesn’t Link to Your Social Media Accounts:
Having a social presence online is crucial now. If you aren’t sharing those accounts with your target audience on your main channel, your website, then how will they find you? Social media is a great way to build a relationship and keep in touch with your patients, as well as promote your practice.
Your site isn't mobile compatible:
Most people these days are surfing the web from their smart phones or tablets. If your site is not mobile-friendly it can be very difficult to view, or even load at all for your potential patients.
Even You Like Your Competitor’s Site Better
If you find yourself spending a sizeable amount of time creeping around your competitors’ sites and admiring the scenery, it’s probably time to step up your web game. Their site may be easier to navigate, more organized, or even just nicer to look at, and it’s safe to assume your potential patients are going to spend plenty of time there if you do.
If you’re guilty of one or more of these signs, it‘s time to consider redesigning your website.
Having a solid website is part of sustaining a successful practice, so don’t let yours fall behind the competition.
Hire the experts to get a modern, functional website to improve your practice. Special Rates now available.
Call us today to discuss!